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GA4 is like Sheldon Cooper from The Big Bang Theory (remember that show?). It's very literal. This can be very helpful in making sure your data is very precise. However, one slip up in implementation can create huge headaches for your team down the road, which is less than ideal when you need to make critical business decisions at the speed of now. Below, we'll go over the top mistake company's make in their Google Analytics 4 setup and how you can avoid it.

GA4 is like Sheldon Cooper from The...