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Content Strategist

I act as a strategic partner to lean B2B SaaS, Higher Ed, and Fintech marketing teams. I turn messy performance data into predictable customer acquisition engines, building the structural content frameworks your team needs to rank in search and get cited by AI—without the daily fire drills.

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Customer Insights and Strategy Portfolio

Ozmo •

What are the benefits of using AI copilots for banking support

AI is seemingly everywhere, and banking customer service is no exception. The use of AI copilots for banking customer support is increasingly common. But what exactly are AI copilots, and how can they benefit both your bank and your customers? Below, we dive into what AI copilots are, their potential benefits and features to look for if you’re considering adding them to your contact center’s toolkit.


Contact center AI copilots help your agents ditch the stiff, scripted responses and provide b...
Ozmo •

Four mistakes that are killing your digital banking adoption rates

You can have the best mobile banking app in the world, but if most of your customers aren’t using it, it doesn’t matter. In fact, research shows that seven out of 10 digital transformations fail due to low user adoption. 


Digital adoption is a critical step in optimizing your financial services contact center and customer support. So, how can you increase the likelihood of success? Below, we go over the most common mistakes that hinder digital adoption in banking, and the steps you can take t...
Medium •

Transform your strategy: How to get more out of AI prompt engineering

Transform your strategy: How to get more out of AI prompt engineeringCaitlin Lemon4 min read·Just nowPress enter or click to view image in full sizePhoto by Matheus Bertelli: https://www.pexels.com/photo/close-up-of-text-on-monitor-screen-16027814/“Hey ChatGPT, analyze this data.” If this is how your organization is approaching AI in 2026, you’re already at risk of being left behind by the competition. Vague requests like this often lead to outputs that are irrelevant or hamper decision-making a...

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What People Are Saying...

Mara F., Ivy Exec

I highly recommend working with Caitlin for any writing needs! Caitlin did a variety of content and copywriting work for us recently and she was punctual, responsive, a pleasure to work with, and produced excellent copy for us.

Madie B., Ozmo

Caitlin's work with our team has been invaluable to our team's inbound marketing efforts. Her ability to deeply understand a company's tone of voice, goals and solution is second to none. Caitlin has helped our team publish valuable content that engages with real prospects and customers. Not to mention her dedication to meeting deadlines is fantastic. It's been an absolute pleasure getting to work with Caitlin and I look forward to continue collaborating with her!

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