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Content Strategist
I act as a strategic partner to lean B2B SaaS, Higher Ed, and Fintech marketing teams. I turn messy performance data into predictable customer acquisition engines, building the structural content frameworks your team needs to rank in search and get cited by AI—without the daily fire drills.
Portfolio samples
What are the benefits of using AI copilots for banking support
AI is seemingly everywhere, and banking customer service is no exception. The use of AI copilots for banking customer support is increasingly common. But what exactly are AI copilots, and how can they benefit both your bank and your customers? Below, we dive into what AI copilots are, their potential benefits and features to look for if you’re considering adding them to your contact center’s toolkit.
Contact center AI copilots help your agents ditch the stiff, scripted responses and provide b...
Contact center AI copilots help your agents ditch the stiff, scripted responses and provide b...
Four mistakes that are killing your digital banking adoption rates
You can have the best mobile banking app in the world, but if most of your customers aren’t using it, it doesn’t matter. In fact, research shows that seven out of 10 digital transformations fail due to low user adoption.
Digital adoption is a critical step in optimizing your financial services contact center and customer support. So, how can you increase the likelihood of success? Below, we go over the most common mistakes that hinder digital adoption in banking, and the steps you can take t...
Digital adoption is a critical step in optimizing your financial services contact center and customer support. So, how can you increase the likelihood of success? Below, we go over the most common mistakes that hinder digital adoption in banking, and the steps you can take t...
Case Study: Using AI to Design a Revenue-Aligned Measurement Framework for Organic Content
Transform your strategy: How to get more out of AI prompt engineering
Transform your strategy: How to get more out of AI prompt engineeringCaitlin Lemon4 min read·Just nowPress enter or click to view image in full sizePhoto by Matheus Bertelli: https://www.pexels.com/photo/close-up-of-text-on-monitor-screen-16027814/“Hey ChatGPT, analyze this data.” If this is how your organization is approaching AI in 2026, you’re already at risk of being left behind by the competition. Vague requests like this often lead to outputs that are irrelevant or hamper decision-making a...
Customer Insights & Segmentation Analysis — Maven Coffee Roasters
Analyzed survey data, product notes, and sales patterns to identify 3–5 customer segments and uncover key drivers of product performance.
The analysis leveraged a structured, AI-assisted workflow to accelerate synthesis and ensure consistent, evidence-based insights.
The analysis leveraged a structured, AI-assisted workflow to accelerate synthesis and ensure consistent, evidence-based insights.
Maven Toys
Interactive dashboard using Google Sheets to understand revenue by region and how it compares to the previous month and previous year. Additionally, the dashboard provides an at-a-glance overview of store performance and identifies top and bottom performing products. This project was part of the Maven Analytics Advanced Excel Dashboard Design course.
Hall of Fame Class of 2024 | Maven Analytics - Inducted into 2024 Class
Honored to be inducted into the 2024 Maven Analytics Hall of Fame. Click through to read more about the award.
The Metrics Weren’t Lying — But the Setup Was
The client couldn’t trust their data, and they were right not to. I uncovered where GA4 was misfiring and showed them how to rebuild reliable tracking so their decisions were based on reality, not guesswork.
Case Study: The Story the Surface-Level Data Wasn't Telling
Sometimes the data only looks bad. I showed that lower engagement rates masked stronger, deeper interaction — and helped the client refocus their content around what their readers actually cared about.
Photo by Chan Walrus on Pexels
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Analyzing Restaurant Orders
Analyzing restaurant orders and providing insights using SQL.
Photo by Viktoria Alipatova on Pexels
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Analyzing Coffee Shop Sales for a New York Coffee Chain
Analyzed data for a fictitious coffee franchise based in New York City. Analyzed top performing locations, products, and made data-driven recommendations.
Photo by Mikael Blomkvist on Pexels
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Decoding Success: Analyzing Marketing Campaign Results
For this project, I analyzed customer data for five different marketing campaigns for a company that sells products in eight different countries. I cleaned and analyzed the data as well as made strategic recommendations for future campaigns.
What is a contact center in 2025? Transitioning from call hub to revenue driver
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What People Are Saying...
Mara F., Ivy Exec
I highly recommend working with Caitlin for any writing needs! Caitlin did a variety of content and copywriting work for us recently and she was punctual, responsive, a pleasure to work with, and produced excellent copy for us.
Madie B., Ozmo
Caitlin's work with our team has been invaluable to our team's inbound marketing efforts. Her ability to deeply understand a company's tone of voice, goals and solution is second to none. Caitlin has helped our team publish valuable content that engages with real prospects and customers. Not to mention her dedication to meeting deadlines is fantastic. It's been an absolute pleasure getting to work with Caitlin and I look forward to continue collaborating with her!