Medium • 24th March 2026

5 AI mistakes costing your business time and money

Most companies are using AI to work harder, not smarter. Nine out of 10 companies don’t see a return on their AI investment. That’s because many companies are jumping into AI without a strategy or formal plan to guide its use. This can result in costly AI mistakes that waste time, money, and effort. Below, we’ll review some of the most common AI mistakes, and what to do instead.While there’s no doubt that AI adoption is critical for businesses looking to get ahead of the competition, many aren’t...

Google Docs • 5th February 2026

Case Study: Using AI to Design a Revenue-Aligned Measurement Framework for Organic Content

Medium • 3rd February 2026

Transform your strategy: How to get more out of AI prompt engineering

Transform your strategy: How to get more out of AI prompt engineeringCaitlin Lemon4 min read·Just nowPress enter or click to view image in full sizePhoto by Matheus Bertelli: https://www.pexels.com/photo/close-up-of-text-on-monitor-screen-16027814/“Hey ChatGPT, analyze this data.” If this is how your organization is approaching AI in 2026, you’re already at risk of being left behind by the competition. Vague requests like this often lead to outputs that are irrelevant or hamper decision-making a...

Google Docs • 9th December 2025

Customer Insights & Segmentation Analysis — Maven Coffee Roasters

Analyzed survey data, product notes, and sales patterns to identify 3–5 customer segments and uncover key drivers of product performance.

The analysis leveraged a structured, AI-assisted workflow to accelerate synthesis and ensure consistent, evidence-based insights.

Google Docs • 6th November 2025

Maven Toys

Interactive dashboard using Google Sheets to understand revenue by region and how it compares to the previous month and previous year. Additionally, the dashboard provides an at-a-glance overview of store performance and identifies top and bottom performing products. This project was part of the Maven Analytics Advanced Excel Dashboard Design course.

Maven Analytics • 3rd November 2025

Hall of Fame Class of 2024 | Maven Analytics - Inducted into 2024 Class

Honored to be inducted into the 2024 Maven Analytics Hall of Fame. Click through to read more about the award.

23rd October 2025

The Metrics Weren’t Lying — But the Setup Was

The client couldn’t trust their data, and they were right not to. I uncovered where GA4 was misfiring and showed them how to rebuild reliable tracking so their decisions were based on reality, not guesswork.

22nd October 2025

Case Study: The Story the Surface-Level Data Wasn't Telling

Sometimes the data only looks bad. I showed that lower engagement rates masked stronger, deeper interaction — and helped the client refocus their content around what their readers actually cared about.

Photo by Chan Walrus on Pexels

5th October 2025

Analyzing Restaurant Orders

Analyzing restaurant orders and providing insights using SQL.

Photo by Viktoria Alipatova on Pexels

14th August 2025

Analyzing Coffee Shop Sales for a New York Coffee Chain

Analyzed data for a fictitious coffee franchise based in New York City. Analyzed top performing locations, products, and made data-driven recommendations.

Photo by Mikael Blomkvist on Pexels

14th August 2025

Decoding Success: Analyzing Marketing Campaign Results

For this project, I analyzed customer data for five different marketing campaigns for a company that sells products in eight different countries. I cleaned and analyzed the data as well as made strategic recommendations for future campaigns.

8th August 2025

What is a contact center in 2025? Transitioning from call hub to revenue driver