About

Copy that takes your audience from "meh" to "where do I sign up?"

You want:

  1. To book more demos
  2. Increase sales
  3. Turn customers into brand evangelists.

The problem:

No matter what you try, your content isn't generating quality leads and moving the needle towards conversion. 

Let's change that.

Hi, I'm Caitlin, a freelance B2B tech writer and digital marketer. I help you create custom content that:

  • Impresses the VP or other key decision-makers
  • Drives conversions
  • Positions you as an industry leader

Here's what the data says

Nearly half of all B2B decision-makers read three to five pieces of content before engaging with your sales team. And 61% of them prefer custom content versus generic online ads.

Without the right content, your marketing team is leaving money on the table. And with the rapid pace of the tech market, that's a dangerous game. 

How I help you:

  • Refined messaging that speaks to the right audience.
  • Quality, researched copy that speaks to your specific audience's pain points and shows life on the other side of your solution.
  • Engaging, well-researched emails and blog posts that use digital marketing best practices.

Here's what other people are saying:

Caitlin's skills in producing targeted copy are exemplary. She takes the time to research the subject matter in order to effectively communicate the concept. I highly recommend working with her on any copy need.  -Jill LoCascio ISC(2)

When I assign an editing project to Caitlin, I always know it’s in good hands. In fact, I had such a great experience with Caitlin that I've referred her to other clients! -Beth Chernes, SEO Consultant

Her ability to deeply understand a company's tone of voice, goals and solution is second to none. Caitlin has helped our team publish valuable content that engages with real prospects and customers. Not to mention her dedication to meeting deadlines is fantastic. -Madie Brookens, Ozmo

Ready to get started?

Ready to discuss your copy needs? Contact me today to book a 20-minute copy consult. You'll get two key takeaways to implement in your copy. 

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