About
Escape spreadsheet hell. Get data-driven strategies that work.
Your business doesn't have time to throw ideas at the digital wall and see what sticks.
You need a strategy that works (and has the data to back it up).
But when you open your analytics dashboard, you feel overwhelmed. What do you do next? You might be wondering:
"Is there anyone who can make this make sense?"
That's me. I'm that someone.
With a background in marketing and analytics, I turn the number vomit into data-backed business strategies. I'm not just a number cruncher—I translate data into clear, next steps.
So if you're tired of flying by the seat of your J.Crew jeans, I’ll help you focus on what actually works.
Here's how I've helped teams like yours:
- Map metrics to funnel stages to build campaign-aligned content strategies ahead of an AI product launch.
- Created custom GA4 Reports to uncover high value revenue and engagement channels
- Identified and alerted teams to data quality issues that could create confusion, misdirection, and waste valuable time.
Data is more than just numbers. It's the story of your business. What happened? Why? And where do we go next?
And I'll help you write the next chapter.
With clear, no-fluff insights and strategy tailored to your business goals. I help you focus on the metrics that matter, not what's easiest to measure, so you get to where you want to be.
Real Results:
- Increased traffic by 105% in one month for a client.
- Generated 2 MQLs within days of publishing a new asset.
- Identified and flagged data quality issues that skewed attribution, potentially misdirecting strategy.
- Discovered wasted ad spend and redirected it for maximum ROI.
- Created marketing strategy recommendations that helped businesses improve MoM and YoY conversions.
Here's what people are saying:
Thorough researcher & clear communicator:
Caitlin's skills in producing targeted copy are exemplary. She takes the time to research the subject matter in order to effectively communicate the concept. I highly recommend working with her on any copy need. -Jill LoCascio ISC(2)
Dependable & trusted partner:
When I assign an editing project to Caitlin, I always know it’s in good hands. In fact, I had such a great experience with Caitlin that I've referred her to other clients! -Beth Chernes, SEO Consultant
Strategic & aligned with business goals:
Her ability to deeply understand a company's tone of voice, goals and solution is second to none. Caitlin has helped our team publish valuable content that engages with real prospects and customers. Not to mention her dedication to meeting deadlines is fantastic. -Madie Brookens, Ozmo
Want the same clarity and strategy for your business? Get in touch.
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