Your dashboard is bursting with metrics. But when it comes to translating that into customer insights, you feel like the data is mocking you.

Sound familiar?

You need someone who can:

• Tell you which channels are worth the investment (and which are wasting money)
• Explain why certain markets are outperforming - and where to double down next
• Connect external market trends to your specific business performance
• Make clear recommendations that improve ROI, not generate more reports

You might be wondering:

That's me. I'm that someone.

With a background in marketing and analytics, I translate numbers into data-backed strategies that drive results. 

Here's how I've helped teams like yours:

• Conducted marketing channel analysis identifying underperforming investments and high-ROI opportunities worth reallocating budget toward.
• Geographic market intelligence connecting migration patterns to location performance, with strategic recommendations.
• Content engagement research identifying conversion opportunity gaps for B2B telecom.
• Analytics audit catching data quality issues before they derailed strategy.

I'm someone who analyzes customer behavior to tell you what's driving results and where to put your resources.

• Increased traffic by 105% in one month for a client.
• Generated 2 MQLs within days of publishing a new asset.
• Identified and flagged data quality issues that skewed attribution, potentially misdirecting strategy.
• Discovered wasted ad spend and redirected it for maximum ROI.
• Created marketing strategy recommendations that helped businesses improve MoM and YoY conversions.
• Caught a keyword targeting mistake that would have wasted months of content investment and money.

Thorough researcher & clear communicator:

Caitlin's skills in producing targeted copy are exemplary. She takes the time to research the subject matter in order to effectively communicate the concept. I highly recommend working with her on any copy need.  -Jill LoCascio ISC(2)

Dependable & trusted partner:

When I assign an editing project to Caitlin, I always know it’s in good hands. In fact, I had such a great experience with Caitlin that I've referred her to other clients! -Beth Chernes, SEO Consultant

Strategic & aligned with business goals:

Her ability to deeply understand a company's tone of voice, goals and solution is second to none. Caitlin has helped our team publish valuable content that engages with real prospects and customers. Not to mention her dedication to meeting deadlines is fantastic. -Madie Brookens, Ozmo

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