About
Translating numbers into strategy for your business.
Your business doesn't have time to throw ideas at the digital wall and see what sticks.
You need a strategy that works.
And that starts with having the right data. But when you open your analytics dashboard, you feel like the data is mocking you. You might be wondering:
"Is there anyone who can make this make sense?"
That's me. I'm that someone.
With a background in marketing and analytics, I use data to help you create content that resonates with your audience, moves people further down the funnel, and supports your business goals. I'm not just a number cruncher—I translate data into clear, strategic next steps.
So if you're tired of flying by the seat of your J.Crew jeans, I’ll help you focus on what actually works.
Here's how I've helped teams like yours:
- Map metrics to funnel stages to build campaign-aligned content strategies ahead of an AI product launch.
- Created custom GA4 Reports to get to the heart of what matters most to the business.
- Identified and alerted teams to data quality issues that could create confusion, misdirection, and waste valuable time.
Data is more than just numbers. It's the story of your business. What happened? Why? And where do we go next?
And I'll help you write the next chapter.
With clear, no-fluff insights and strategy tailored to your business goals. I help you focus on the metrics that matter, not what's easiest to measure, so you get to where you want to be.
Real Results:
- Increased traffic by 105% in one month for a client.
- Generated 2 MQLs within days of publishing a new asset.
- Identified and flagged data quality issues that skewed attribution, potentially misdirecting strategy.
- Created marketing strategy recommendations to help businesses improve MoM and YoY conversions.
Here's what people are saying:
Caitlin's skills in producing targeted copy are exemplary. She takes the time to research the subject matter in order to effectively communicate the concept. I highly recommend working with her on any copy need. -Jill LoCascio ISC(2)
When I assign an editing project to Caitlin, I always know it’s in good hands. In fact, I had such a great experience with Caitlin that I've referred her to other clients! -Beth Chernes, SEO Consultant
Her ability to deeply understand a company's tone of voice, goals and solution is second to none. Caitlin has helped our team publish valuable content that engages with real prospects and customers. Not to mention her dedication to meeting deadlines is fantastic. -Madie Brookens, Ozmo
Ready to eliminate the guesswork? Let's talk.
Privacy Notice: Your name, email, and message will be used only to respond to your inquiry and are stored securely by Journo Portfolio.